Portfolio / Industries / Financial Services
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Yahoo! WebLoanDeals.com Landing Page
Tall Version 2
Project Description: A few of the initial layouts created for testing.
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Yahoo! WebLoanDeals.com Targeted Banner Ad Examples
Targeted Towards Users In California
Project Description: These are some of the banners displayed to specific audiences based on which page they're viewing on Yahoo! or where they are located geographically in the U.S.
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Yahoo! WebLoanDeals.com Targeted Banner Ad Examples
Targeted Towards Users In Maryland
Project Description: These are some of the banners displayed to specific audiences based on which page they're viewing on Yahoo! or where they are located geographically in the U.S.
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Yahoo! WebLoanDeals.com Targeted Banner Ad Examples
Targeted Towards Users Middle-aged and In Maryland
Project Description: These are some of the banners displayed to specific audiences based on which page they're viewing on Yahoo! or where they are located geographically in the U.S.
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Yahoo! WebLoanDeals.com Targeted Banner Ad Examples
Targeted Towards Users Who Have Visited Pages Related To “Autos”
Project Description: These are some of the banners displayed to specific audiences based on which page they're viewing on Yahoo! or where they are located geographically in the U.S.
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Yahoo! WebLoanDeals.com Demographic Based Banner Ads
Testing Matrix
Project Description: After working with marketing, product managers, and the bevioural targeting Phds to understand needs/abilities, I created banner ad variations for customer segments based on ethnicity (caucasian, non-caucasian), sex (male, female), age (young adults, middle-age, older adults), with both singles and couples pictured. The bullet point support text I came up with are specifically written towards each target audience also based on a little research I did to get in the heads of each audience – such as mentioning “Pay off credits cards” for younger audiences and “Get money for travel” for the older audiences.
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Yahoo! WebLoanDeals.com Showy “Attention Grabber” Animated Banner Ads
Testing Matrix
Project Description: Goal of these banner ads is to grab attention then make a compelling offer, such as “Homeowners Save 50%”. These directions use more aggressive animations – such as people moving, dancing, warn and fuzzy characters, and alerts – to grab attention. Sometimes cheesy stuff works better than you would expect.
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Quotes.pro Website Design
Texas Auto Insurance Landing Page Design
Project Description: Quotes.pro was all about generating sales leads for the auto, health, home, and life insurance industries. The site consisted of landing pages for the four insurance verticals plug geo-targeted landing pages based on the visitors U.S. state location. Articles and url structure included targeted keywords to help generate natural SEO traffic as well (such as if someone searched Google for "Texas auto insurance") and the geo-targeted landing pages provided relevant high-quality content (500 word crowd sourced articles) for AdWords campaigns with headlines such as "Shop Texas Auto Insurance".
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Quotes.pro Website Design
Texas Health Insurance Landing Page Design
Project Description: Quotes.pro was all about generating sales leads for the auto, health, home, and life insurance industries. The site consisted of landing pages for the four insurance verticals plug geo-targeted landing pages based on the visitors U.S. state location. Articles and url structure included targeted keywords to help generate natural SEO traffic as well (such as if someone searched Google for "Texas auto insurance") and the geo-targeted landing pages provided relevant high-quality content (500 word crowd sourced articles) for AdWords campaigns with headlines such as "Shop Texas Auto Insurance".
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Quotes.pro Website Design
Texas Home Insurance Landing Page Design
Project Description: Quotes.pro was all about generating sales leads for the auto, health, home, and life insurance industries. The site consisted of landing pages for the four insurance verticals plug geo-targeted landing pages based on the visitors U.S. state location. Articles and url structure included targeted keywords to help generate natural SEO traffic as well (such as if someone searched Google for "Texas auto insurance") and the geo-targeted landing pages provided relevant high-quality content (500 word crowd sourced articles) for AdWords campaigns with headlines such as "Shop Texas Auto Insurance".
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Quotes.pro Website Design
Texas Life Insurance Landing Page Design
Project Description: Quotes.pro was all about generating sales leads for the auto, health, home, and life insurance industries. The site consisted of landing pages for the four insurance verticals plug geo-targeted landing pages based on the visitors U.S. state location. Articles and url structure included targeted keywords to help generate natural SEO traffic as well (such as if someone searched Google for "Texas auto insurance") and the geo-targeted landing pages provided relevant high-quality content (500 word crowd sourced articles) for AdWords campaigns with headlines such as "Shop Texas Auto Insurance".
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ADP Shareholder Communication Trends Demo
Total Number of Items Voted Screen
Project Description: This app demonstrated the kinds of insights ADP could provide based on their data at a conference. The project was managed through a small agency named Printz in San Francisco and developed in Java. Creating the x, y coordinates for each line of text took some time but helped the developer get things in the right place without having to just eye the positions.
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DebtRelief.org Landing Page
Version 1
Project Description:
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ReallyGreatRate Home Loan Landing Page
Version 1
Project Description:
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DebtRelief.org Landing Page
Version 2
Project Description:
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ReallyGreatRate Home Loan Landing Page
Version 2
Project Description:
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ReallyGreatRate Home Loan Landing Page
Version 3, Step 1
Project Description:
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ReallyGreatRate Home Loan Landing Page
Version 3, Step 2
Project Description:
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ADP Shareholder Communication Trends Demo
Voting Summary By Media Type Screen
Project Description: This app demonstrated the kinds of insights ADP could provide based on their data at a conference. The project was managed through a small agency named Printz in San Francisco and developed in Java. Creating the x, y coordinates for each line of text took some time but helped the developer get things in the right place without having to just eye the positions.
Click for project detail view
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Yahoo! WebLoanDeals.com Landing Page
Wide Version 1
Project Description: A few of the initial layouts created for testing.
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Yahoo! WebLoanDeals.com Landing Page
Wide Version 2
Project Description: A few of the initial layouts created for testing.
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Yahoo! WebLoanDeals.com Landing Page
Wide Version 3
Project Description: A few of the initial layouts created for testing.
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Yahoo! Lender Search “Lenders Direct” Campaign
Yahoo! Lender Search “Lenders Direct” Campaign Exit Page
Project Description: For this campaign I integrated lender logos into Flash animated ads to provide insight who the lenders are and begin to build confidence in potential customers minds before they apply for home financing. As part of this test, the logos either scrolled left to right, bottom to top, or zoomed from small to large along with style and messaging variations. The landing page look and feel borrowed from the style of the Yahoo! Travel channel and other online properties at the time to keep consistent with the Yahoo brand in general.
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Yahoo! Messenger Form Ad Mockup for Citibank Student Loan Consolidation
Project Description:
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