Portfolio / Industries / Conferences and Trade Shows
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LeadsCon Las Vegas Registration Email Sent To Past Attendees
Project Description:
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LeadsCon Las Vegas “Last Week To Save” Announcement Email
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LeadsCon Lead Generation Conference 125×125 Animated Gif Ads – Five Versions
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Mobile Gaming Summit (MOGA) “Last Day To Save” Email
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Mood Boards
Project Description: These where created after doing an informational interview gathering initial thoughts on potential needs that would appeal to both the client and their audience. Created as part of the Web Contracts 2012 conference project I keep old mood boards around just in case I ever need them again on another project.
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LeadsCon.com Landing Page Creator
New York Event Example
Project Description: Event organizer needed an easy way to create individual landing pages for several targeted offers geared towards partners, vendors, past attendees, for speaker promotions, trade groups, magazine audiences, and the general public. Each landing page offered special discounts and was only accessible at a special link which potential customers would receive via email campaigns or see in an ad somewhere. By creating templates for the East Coast and West Coast events that could easily be updated on the backend, dozens of landing pages were created by the event manager without needing additional coding or design cycles each time.
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NextCustomer Press Kit Brand Guide
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PeopleSoft Connect Conference Guidebook – Mailer Version
Project Description: Created in-house at PeopleSoft based on their “Real” concept (previous attendee feedback was they wanted ‘real’ content). Other event materials were leveraged for developing guidelines on use of colors, icons, fonts, graphics and wording/adjectives, such as previously created “Save the Date” postcards and wayfinding signage, My concept was to have a continuous line run page to page to tie everything together visually and to hang content from. I then used the orange from their corporate color palette to lead the viewers eye through content areas from page to page. Multiple mailer versions were sent out to generate demand and ultimately registrations for the event by targeting audiences such as past attendees, Asia Pacific, Latin America, North America, and for web download.
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PeopleSoft Connect Conference Guidebook – Onsite Version
Project Description: This version of the guidebook was handed out at the event. The layout template with FPO text and graphics was created in InDesign and handed-off as a template to be populated by another designer nearer the event date so it could include more specific detailed information.
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Sleeter Group 2-Sided Mailer Insert With Seminar Schedules, Ways To Register, and Ways To Order Forms
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Sleeter Group QuickBooks Consultants Workshops and Managing and Marketing Your Practice Seminars Magazine Ad
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Sleeter Group QuickBooks Technology and Managing and Marketing Your Practice Seminars Mailer Brochure
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AssembledFashion.com Website
Speakers Page
Project Description: Assembled Fashion was a brief sub-brand of General Assembly created for this fashion themed conference. Initially when my client had the fashion conference idea I had started designing an entirely different looking website. But as General Assembly became involved with putting on the conference I adopted they're look and feel. It's always an interesting experience adopting another designers look and feel and discovering a new style to work with.
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Star Wars Summit Logo
Project Description: Art Director: Troy Alders
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Stella Summit Landing Page Design
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AssembledFashion.com Website
Venue Page
Project Description: Assembled Fashion was a brief sub-brand of General Assembly created for this fashion themed conference. Initially when my client had the fashion conference idea I had started designing an entirely different looking website. But as General Assembly became involved with putting on the conference I adopted they're look and feel. It's always an interesting experience adopting another designers look and feel and discovering a new style to work with.
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DailyDealSummit.com Website
West Event Homepage
Project Description:
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LeadsCon.com Landing Page Creator
WordPress Backend
Project Description: Event organizer needed an easy way to create individual landing pages for several targeted offers geared towards partners, vendors, past attendees, for speaker promotions, trade groups, magazine audiences, and the general public. Each landing page offered special discounts and was only accessible at a special link which potential customers would receive via email campaigns or see in an ad somewhere. By creating templates for the East Coast and West Coast events that could easily be updated on the backend, dozens of landing pages were created by the event manager without needing additional coding or design cycles each time.
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