Portfolio / Industries / Business Services
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Direct Marketing Confidential Website Design
Initial Page Layout Wireframes
Project Description: The DMconfidential.com site evolved from a marketing blog that was purchased and by integrating existing enterprise efforts from other sites which included adding multiple content authors, expanded topic areas including featured content, and integrating with existing promotional efforts and jobs database. After creating a half dozen wireframe layouts, visual design began on the overall look and feel. After about half a dozen visual designs were considered a look was chosen and prototyped before creating a prototype and integrating with a WordPress CMS. After launch adjustments were made to finalize the design and code before handing off to an internal team to manage the site.
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Insightly.com Pricing Page Test Variations
Initial Version with Four Plans and Simple Design
Project Description: Presented here are several iterations of the Pricing page I coded or co-designed/developed and maintained 3013 through 1016 while working with the Insightly marketing team, internal designers, and external vendors. Variations were tested using Optimizely and services such as Experiment Engine for A/B testing and conversion optimization along with KissMetrics and Google Analytics for click path tracking. Occasionally I contributed to the visual design while staying true to the look and feel of the Insightly brand. Additionally I occasionally contributed test suggestions based on best practices research, reviewing reported successes on other sites and competitive analysis. Several other versions were created as well, such as using different visual treatments for the title area and plan blurbs. etcetera.
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Insightly + Quickbooks Online Promotional T-shirt
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Insightly 300×600 Banner Ads
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Insightly Blog Facelift Wireframes
Project Description: Example of some quickie wireframes I would put together to gather initial feedback on. Insightly wanted to jazz up the initial blog page layout so it was more magazine like. The final layout was also based on how it easy was for them to manage image sizes so they appear uniformly when in rows and don't start to look stretched or compressed.
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Insightly Conference Standee Roll Banners
Project Description: Quickie roll-up display banners for a conference.
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Insightly Customer Testimonial Banner Ads
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Insightly End-User Training Illustration
Project Description: Based on the style of already existing illustrations I would sometimes create new illustrations when needed. Over time some of the characters in the Insightly illustrations get reused and repurposed into different situations such as the training scenario illustrations.
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Insightly.com Responsive Website Design
Insightly for Sales Page
Project Description: Initial layouts were created by another designer for the desktop screen width then handed-off for me to develop the alternate layouts for mobile devices. I coded layouts to be flexible so they worked on as many devices as possible. With only a couple exceptions, all pages were coded with four primary target sizes in mind beginning with the "mobile first" methodology. Additional media-query breakpoints were created when content areas within the layouts did not degrade gracefully when being resized. Standard sizes I would test and create media-queries for where 480x320 for iPhone landscape mode, 320x480 for iPhone portrait mode, 768x1024 for iPad portrait mode, and 1024x768 for iPad landscape mode and desktop use cases.
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Insightly TLDR Page
Project Description: Page was designed by Nick at Insightly. This was not a typical page design that needed to be developed for insightly.com and required some extra Javascript such as for the Easy sectioin slider bar that would show/hide the underlying image based on window scroll or if a user dragged the scrubber and dragged it back and forth.
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Insightly “Take Control of Your Business” White Paper
Project Description: Example of white papers I would occasionally create.
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StormVentures.com Website Redesign
Investment Approach Slide Deck Presentation
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Cisco WebEx CD
Landing Page
Project Description: Box sticker went on the outside of Linksys and NetGear router product packaging and the CD was inserted into the box to encourage folks who buy routers to try WebEx. You could see the NetGear routers with the sticker on the shelves in stores such as Fry’s Electronics.
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Cisco WebEx Meetings Plus Summer Campaign
Landing Page
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Zuberance White Paper Campaign for Auto Industry
Landing Page
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Zuberance White Paper Campaign for Travel Industry
Landing Page
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Zuberance Groundswell Book Campaign
Landing Page Design
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BusinesSuites Office Services Landing Pages
Landing Page for Full Service Executive Offices
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BusinesSuites Office Services Landing Pages
Landing Page for Meeting Rooms
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BusinesSuites Office Services Landing Pages
Landing Page for Virtual Offices and Services
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LeadsCon.com Landing Page Creator
Las Vegas Event Example
Project Description: Event organizer needed an easy way to create individual landing pages for several targeted offers geared towards partners, vendors, past attendees, for speaker promotions, trade groups, magazine audiences, and the general public. Each landing page offered special discounts and was only accessible at a special link which potential customers would receive via email campaigns or see in an ad somewhere. By creating templates for the East Coast and West Coast events that could easily be updated on the backend, dozens of landing pages were created by the event manager without needing additional coding or design cycles each time.
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LeadConfidential.com Website Design
Project Description: The initial look for this site design was created based on a crowd-sourced logo I received from the client. The goal was to just get something launched as quick as possible without spending much time on it so the client could start working with the template populating it with content.
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LeadsCon Las Vegas Registration Email Sent To Past Attendees
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LeadsCon Las Vegas “Last Week To Save” Announcement Email
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