Portfolio / Industries / Advertising
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Kwanzoo Discover Credit Card Quiz Ad Screens
Project Description: Looking back at these in retrospect I think the button on the first screen looks unfinished (should look more like the button on the final screens perhaps) and I wish the 0% and 5% offers on the final quiz result screens stood out more. These might not have been the final-final screens used though.
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Kwanzoo Customer Widget Ad Development Experience
Project Description:
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HomeRun.com Dynamic Banner Ad Template Design
Initial Wireframe of Rough Ideas
Project Description: Created in Flash these dynamic banner ads pulled in campaign offers based on customer location and demographics. The formats needed to be flexible enough to present various amounts of text and images in ways that presented the offers clearly and didn't look awkward. We established content standards, character count limits, and image formats to be used as guidelines.
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Kwanzoo Widget Ad Template Guidelines
Initial Specs
Project Description:
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Kwanzoo Website Redesign
Initial Overview Wireframe
Project Description:
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Kwanzoo Website Redesign
Homepage
Project Description:
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Zuberance Website Updates
Homepage
Project Description: Occasionally I would redesign sections of the website, create new graphics and pages, and update content.
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GEICO Auto Insurance Quiz Banner Ad
Project Description: The Kwanzoo quiz widget ad serves 5 questions on a topic within the ad then presents personalized results with a button linking to the advertisers website. For this version I adopted the GEICO gecko lizard image from their website along with other trade dress elements so users could immediately identify the brand and feel confident they were interacting with a reputable business that might offer them special savings.
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FreeCreditReport.com Credit Report Quiz Banner Ad Variations
Project Description: The Kwanzoo quiz widget ad serves 5 questions on a topic within the ad then presents personalized results with a button linking to the advertisers website. For this banner ad test I wanted grab potential customers attention using the closeup photos of peoples faces looking directly at you. Once the banners captured users attention a compelling offer was needed to spark interest in taking the quiz, so we created at least three headline text variations to testing which was the most clicked on. After potential customers take the short quiz they are then presented one of three personalized results and the free credit report offer.
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Wrinkle Cream Banner Ads
Free Trials Direction
Project Description:
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MyOfferPal: WebRoot, Spy Sweeper Campaign
Free Trial Followup HTML Email - Version 2
Project Description:
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MyOfferPal: WebRoot, Spy Sweeper Campaign
Free Trial Followup HTML Email - Version 1
Project Description:
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Wrinkle Cream Banner Ads
Flying Stars Direction
Project Description:
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Zuberance Customer Feedback Request Email Template
Example for Customers of Putnam Lexus
Project Description: Email template created for businesses to use when requesting customer feedback and help identify brand advocates
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Zuberance Customer Feedback Request Email Template
Example for Customers of Magnussen’s Lexus in Fremont
Project Description: Email template created for businesses to use when requesting customer feedback and help identify brand advocates
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Zuberance Groundswell Book Campaign
Email Design
Project Description:
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Zuberance White Paper Campaign for Auto Industry
Email
Project Description:
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Zuberance White Paper Campaign for Travel Industry
Email
Project Description:
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DailyDealSummit.com Website
East Event Homepage
Project Description:
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DMconfidential.com Newsletter Subscriber Signup
DMconfidential.com Newsletter Subscriber Signup – Mockups for 2 Design Directions
Project Description:
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DailyDealSummit.com Attending Company Logo Collage
Project Description: Graphic created for use in email newsletters, on the website, and print to promote the event and sponsoring companies.
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Daily Deal Summmit 125×125 Animated Gif Ads – Four Versions
Project Description: These loop forever just for demo purposes. Final version only loops three times.
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Daily Deal Summit “Save The Date” Email
Project Description:
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DailyDealSummit.com Website
Daily Deal Summit West Sponsors Page
Project Description:
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