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Yahoo! WebLoanDeals.com Targeted Banner Ad Examples
Targeted Towards Users In California
Project Description: These are some of the banners displayed to specific audiences based on which page they're viewing on Yahoo! or where they are located geographically in the U.S.
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Yahoo! WebLoanDeals.com Landing Page
Tall Version 2
Project Description: A few of the initial layouts created for testing.
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Yahoo! WebLoanDeals.com Landing Page
Tall Version 1
Project Description: A few of the initial layouts created for testing.
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Yahoo! AIU Online Form Ad Mockups
Step 3
Project Description:
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Yahoo! AIU Online Form Ad Mockups
Step 2
Project Description:
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Yahoo! AIU Online Form Ad Mockups
Step 1
Project Description:
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Yahoo! GM National, Regional, Dealer Promotion Opportunities and Lead Capture UX Design Strategy
Phase 2, Step 4
Project Description: This presentation shows national, regional, and dealer promotion placement opportunities plus the lead capture experience (or customer user flow) steps.
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Yahoo! GM National, Regional, Dealer Promotion Opportunities and Lead Capture UX Design Strategy
Phase 2, Step 3
Project Description: This presentation shows national, regional, and dealer promotion placement opportunities plus the lead capture experience (or customer user flow) steps.
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Yahoo! GM National, Regional, Dealer Promotion Opportunities and Lead Capture UX Design Strategy
Phase 1, Step 3
Project Description: This presentation shows national, regional, and dealer promotion placement opportunities plus the lead capture experience (or customer user flow) steps.
Click for project detail view
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Yahoo! GM National, Regional, Dealer Promotion Opportunities and Lead Capture UX Design Strategy
Phase 1, Step 2
Project Description: This presentation shows national, regional, and dealer promotion placement opportunities plus the lead capture experience (or customer user flow) steps.
Click for project detail view
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Yahoo! GM National, Regional, Dealer Promotion Opportunities and Lead Capture UX Design Strategy
Phase 1, Step 1
Project Description: This presentation shows national, regional, and dealer promotion placement opportunities plus the lead capture experience (or customer user flow) steps.
Click for project detail view
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Yahoo! Lender Search “Money Talk” Campaign
Landing Page with Three Figures (unused)
Project Description: Concept here was to grab potential customers attention using engaging portraits from U.S. currency which would be familiar to customers and relevant to the subject of getting a loan. Each banner ad showed a different portrait which was then echoed on the landing page along with the messaging when uses they clicked-through.
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Yahoo! Lender Search “Money Talk” Campaign
Landing Page with Lincoln v2 (unused)
Project Description: Concept here was to grab potential customers attention using engaging portraits from U.S. currency which would be familiar to customers and relevant to the subject of getting a loan. Each banner ad showed a different portrait which was then echoed on the landing page along with the messaging when uses they clicked-through.
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Yahoo! Lender Search “Money Talk” Campaign
Landing Page with Lincoln v1
Project Description: Concept here was to grab potential customers attention using engaging portraits from U.S. currency which would be familiar to customers and relevant to the subject of getting a loan. Each banner ad showed a different portrait which was then echoed on the landing page along with the messaging when uses they clicked-through.
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Yahoo! Lender Search “Money Talk” Campaign
Landing Page with Grant
Project Description: Concept here was to grab potential customers attention using engaging portraits from U.S. currency which would be familiar to customers and relevant to the subject of getting a loan. Each banner ad showed a different portrait which was then echoed on the landing page along with the messaging when uses they clicked-through.
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Yahoo! Lender Search “Money Talk” Campaign
Landing Page with Franklin
Project Description: Concept here was to grab potential customers attention using engaging portraits from U.S. currency which would be familiar to customers and relevant to the subject of getting a loan. Each banner ad showed a different portrait which was then echoed on the landing page along with the messaging when uses they clicked-through.
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Yahoo! Lender Search “Pseudo Testimonials” Campaign
Landing Page
Project Description: Ogilvy style advertising headlines I came up with for mortgage loan ad variations featuring a happy woman, man, and couple.
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Yahoo! Lender Search “Peace of Mind” Campaign
Landing Page
Project Description: Designed for potential customers who might be psychologically drawn towards exploring an easy and secure home loan solution.
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Yahoo! Lender Search “Lenders Direct” Campaign
Landing Page
Project Description: For this campaign I integrated lender logos into Flash animated ads to provide insight who the lenders are and begin to build confidence in potential customers minds before they apply for home financing. As part of this test, the logos either scrolled left to right, bottom to top, or zoomed from small to large along with style and messaging variations. The landing page look and feel borrowed from the style of the Yahoo! Travel channel and other online properties at the time to keep consistent with the Yahoo brand in general.
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Yahoo! Lender Search “Peace of Mind” Campaign
Example of Additional Creative Set Banner Ad Sizes
Project Description: Designed for potential customers who might be psychologically drawn towards exploring an easy and secure home loan solution.
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Yahoo! Lender Search “Money Talk” Campaign
Example of Additional Creative Set Banner Ad Sizes
Project Description: Concept here was to grab potential customers attention using engaging portraits from U.S. currency which would be familiar to customers and relevant to the subject of getting a loan. Each banner ad showed a different portrait which was then echoed on the landing page along with the messaging when uses they clicked-through.
Click for project detail view
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Yahoo! Lender Search “Pseudo Testimonials” Campaign
Example of Additional Creative Set Banner Ad Sizes
Project Description: Ogilvy style advertising headlines I came up with for mortgage loan ad variations featuring a happy woman, man, and couple.
Click for project detail view
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Yahoo! Lender Search “Lenders Direct” Campaign
Banner Ads with Scrolling Lender Logos
Project Description: For this campaign I integrated lender logos into Flash animated ads to provide insight who the lenders are and begin to build confidence in potential customers minds before they apply for home financing. As part of this test, the logos either scrolled left to right, bottom to top, or zoomed from small to large along with style and messaging variations. The landing page look and feel borrowed from the style of the Yahoo! Travel channel and other online properties at the time to keep consistent with the Yahoo brand in general.
Click for project detail view
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Yahoo! Lender Search “Peace of Mind” Campaign
Banner Ads
Project Description: Designed for potential customers who might be psychologically drawn towards exploring an easy and secure home loan solution.
Click for project detail view
