Portfolio / Project List

Presenting 519 items

  1. Apple Point-of-Purchase Printer Samples

    Project Description: Apple use to make printers that were sold in stores such as Circuit City and Best Buy. Some printer displays would have a special button attached so customers could push it and see the printers in-action printing a sample page. This project also included a custom counter-top standee display with tabbed laminated pages that customers could flip though to view more samples and read detailed product specifications (wish I documented those along with that cool industrial design!). Art Director: Mark Drury.

  2. Arthroscopy Seminar Brochure Design

    Project Description: This tri-fold brochure mailer combined some interesting design elements. Such as the third panel which opened to reveal a large stripe of gold ink presenting the special speakers and faculty names. It was great we had a budget to use the gold ink which helped elevate conceptually how notable the event was. By abstracting and stylizing the technical illustration of a knee we created a unique look and a shape which worked perfectly as a die cut cover. This is one of those projects where we would hang out in the back at Kinko’s banging away on their fancy Apple Quadra computers paying to use Adobe Illustrator and Photoshop by the hour. I would push around elements on the screen, try different colors, swap in and out different illustrations we had found, until something clicked and looked good. Art Director: Lane Hiers

  3. AssembledFashion.com Website

    Project Description: Assembled Fashion was a brief sub-brand of General Assembly created for this fashion themed conference. Initially when my client had the fashion conference idea I had started designing an entirely different looking website. But as General Assembly became involved with putting on the conference I adopted they're look and feel. It's always an interesting experience adopting another designers look and feel and discovering a new style to work with.

  4. B2B Logo Mark

    Project Description: The client needed something to distinguish a subject area of their conference events specifically meant for business-to-business marketing professionals. After trying a few arrangements of the letters I came up with this pretty quickly and applied colors and a style that fit in with the rest of the brand so it still looked related to the event.

  5. BACtrack “Don’t Drink and Drive” Graphic Symbol

    Project Description: Created initially as something to use on an empty page in product manuals. If the folios required x number of pages and the content filled less than that we needed something that looked relevant to add. On some projects I would add a “Notes” page or something similar. I avoid having one of those “This page intentionally left blank.” statements which aren't inspiring or informative. This graphic became useful on additional projects such as advertisements and product packaging also.

  6. BACtrack 10 Piece Breathalyzer Mouthpiece International Packaging

    Project Description: Showing production art with bleed and magenta spot color keyline indicating die-cut shapes.

  7. BACtrack 10x20 Conference Booth Background Graphic 2009

    BACtrack 20×10 Serpentine Conference Booth Background Graphic

    Project Description: None yet.

  8. BACtrack 10x20 Conference Booth Graphics 2008

    BACtrack 8x8 Conference Booth Graphics

    Project Description: None yet.

  9. BACtrack B70 Clamshell Packaging Design

    Project Description: None yet.

  10. BACtrack B70 Counter Display for Auto Parts Stores

    Project Description: None yet.

  11. BACtrack B70 Marketing Sheet

    Project Description: None yet.

  12. BACtrack B70 Owners Manual Instruction Booklet

    Project Description: None yet.

  13. BACtrack B70 Product and Lifestyle Photoshoot – 26 Examples

    Project Description: As Art Director on this project I made recommendations for selecting the photographer, models, and shooting locations. Direction included letting the photographer know the type of lighting we wanted to try (based on his previous work), clothing options for the models to bring (flat colors with minimal patterns that don’t look busy), position of the models based on various scenarios (such as facing the camera, other models, or towards the product), and angles for shooting long shots with less background cropping along and closeups with products held close. Having a budget and being able to work with a pro photographer helped a lot. We were able to achieve the visual style we were going for in addition to just getting lots of shots at different angles and situations to work with. By giving the photographer room to also direct models and get creative within the scenarios as the shoot progressed we were able to create additional unplanned image assets that otherwise could not have been imagined beforehand. Wonderfully rewarding collaboration I'd say! Some photos I also later retouched by adding digital readouts on the screens, glows, removing backgrounds, dodging and burning areas, spot removals and so on which can take some time. This collection shows a few pre-retouching and a few after retouching. By including some time for the photographer and models to improvise and get creative during the shoot, the resulting outcome was definitely improved and better than expected overall. We created a *lot* of valuable images for the client, affiliates, and press to use in promoting the products visually on the website, in ads, on TV, print, and other media.

  14. BACtrack B70 Product Photos – 9 Examples

    Project Description: None yet.

  15. BACtrack B70 Quick Start Guide

    Project Description: None yet.

  16. BACtrack B70 Retail Box Packaging Design

    Project Description: None yet.

  17. BACtrack B70 Shipper Tray Design

    Project Description: None yet.

  18. BACtrack B70 Shipper Tray Marketing Sheet for Retailers

    Project Description: None yet.

  19. BACtrack B70 White Retail Box Packaging Design

    Project Description: None yet.

  20. BACtrack Breathalyzer “In The Press” Information Sheet

    Project Description: We had lots of source material documenting media coverage of the companies breathalyzer products. I was responsible for updating the “In The Press” on the web site for example and would create PDFs that could be downloaded of the articles. Getting the actually newspapers with the articles to scan in helped make the reviews seem all the more authentic and trustworthy. Assembling a collage of the prominent news reports and TV shows which the products appeared on created great piece in itself which helped convey how necessary and important the products are.

  21. BACtrack Breathalyzer Header Logo Animation

    Project Description: A simple animation aiming to help viewers understand were the letters BAC are derived from in the brand name BACtrack.

  22. BACtrack Breathalyzer Media Disk Mockup

    Project Description: The media disk could be mailed to journalists at magazines and other media outlets as part of a ”media kit” to provide product marketing sheets, company information, high-resolution imagery, and other assets. We also created an area on the website where media and affiliates can download assets whenever needed to help promote each of the breathalyzer products

  23. BACtrack Breathalyzer Mouthpiece 3D Model

    Project Description: Photographing the small mouthpieces used on some breathalyzer models took some macro-photography ”field of focus“ and Photoshop focus-stack know-how. As an alternative I created a few 3D models of the mouthpieces which could be more easily angled before rendering and looked a little more high-tech or slicker than the actual plastic versions.

  24. BACtrack Breathalyzer Mouthpiece Marketing Sheet for Retailers

    Project Description: None yet.

  25. BACtrack Breathalyzer on Dr. Phil TV Show: Video Clip Edit for “In The Press” Page

    Project Description: Example of editing a TV show video which my client would appear on down to a short version which highlights key segments featuring the clients product for use on a company press page. Basic fade-in, fade-out, and trim edits are all that’s usually needed.

  26. BACtrack Breathalyzer on MSNBC Today Show: Video Clip Edit for “In The Press” Page

    Project Description: Example of editing a TV show video which my clients product appeared on down to a shorter version which highlights key segments featuring the product for use on a company press page. Basic fade-in, fade-out, and trim edits are all that’s usually needed.

  27. BACtrack Breathalyzer on MythBusters TV Show: Video Clip Edit for “In The Press” Page

    Project Description: Example of editing a TV show video which my clients product appeared on down to a shorter version which highlights key segments featuring the product for use on a company press page. Basic fade-in, fade-out, and trim edits are all that’s usually needed.

  28. BACtrack Breathalyzers Technology Logo Designs

    Project Description: None yet.

  29. BACtrack Breathalyzers Website Redesign

    Project Description: None yet.

  30. BACtrack Free Standing Floor Display Standee

    Project Description: None yet.

  31. BACtrack In-Store Floor Display Design 3D Walkaround

    Project Description: Here I’ve created a 3D walk-around to demonstrate form and design for a floor display to provide some sense of what the experience will be.

  32. BACtrack Mouthpiece Macro Product Photos – 6 Examples

    Project Description: Photographing the small mouthpieces used on some breathalyzer models took some macro-photography ”field of focus“ and Photoshop focus-stack know-how. After learning techniques and investing in some equipment I was able to get just the shot I wanted though and these became useuful on a range of product marketing materials.

  33. BACtrack PepBoys Newspaper Ad

    Project Description: Quick project created for BACtrack and also needed to be approved by PepBoys before running.

  34. BACtrack Planogram End Cap Shelf Planner Mockup for OfficeMax

    Project Description: None yet.

  35. BACtrack Pro B90 Marketing Sheet

    Project Description: None yet.

  36. BACtrack Pro B90 Retail Box Packaging Design

    Project Description: None yet.

  37. BACtrack Product Lineup Illustrations

    Project Description: None yet.

  38. BACtrack S75 Pro International Owners Manual Instruction Booklet

    Project Description: None yet.

  39. BACtrack Select Breathalyzer Mouthpieces Marketing Sheet

    Project Description: None yet.

  40. BACtrack Select S30 Background Art Alternates

    Project Description: While working on designing the look for a brands product packaging, advertising, and other materials, sometimes I save out a few graphic assets separately to be added to the companies media assets web page. The media assets page provided a place for affiliates, retails, and other vendors to download approved imagery to use in promoting products. Besides product photos, logos, and marketing sheets, the media assets page would also include images such as these which show the product closeup on an interesting background and alternates that leave room for adding text if needed.

  41. BACtrack Select S30 Clamshell Packaging Design

    Project Description: None yet.

  42. BACtrack Select S30 International Clamshell Packaging Design

    Project Description: None yet.

  43. BACtrack Select S30 Marketing Sheet

    Project Description: None yet.

  44. BACtrack Select S30 Owners Manual Instruction Booklet

    Project Description: None yet.

  45. BACtrack Select S30 Product Photos – 13 Examples

    Project Description: None yet.

  46. BACtrack Select S30 Retail Box Packaging Design

    Project Description: None yet.

  47. BACtrack Select S50 Clamshell Packaging Design

    Project Description: None yet.

  48. BACtrack Select S50 Costco Oversized Clamshell Packaging Design

    Project Description: None yet.

  49. BACtrack Select S50 Marketing Sheet

    Project Description: None yet.

  50. BACtrack Select S50 Owners Manual Instruction Booklet

    Project Description: None yet.

Presenting 519 items