Portfolio / Yahoo! Lender Search “Money Talk” Campaign

Landing with Grant

screenshot of landing page

Client Info

Client

Market

Company Description

At Yahoo! I worked within the Cost-per-Lead (CPL) group and focused on lead generation, performance marketing, and brand advertising primarily for the finance and mortgage industries.

Project Info

Industry

Media Type

Role

Project Description


Concept here was to grab potential customers attention using engaging portraits from U.S. currency which would be familiar to customers and relevant to the subject of getting a loan. Each banner ad showed a different portrait which was then echoed on the landing page along with the messaging when uses they clicked-through.

Samples In This Project