Portfolio/PeopleSoft Connect Conference Guidebook – Mailer Version

PeopleSoft Connect Conference Event Guidebook Cover 2003 PeopleSoft Connect Conference Event Guidebook: Page Spread Design 01 PeopleSoft Connect Conference Event Guidebook: Page Spread Design 02 PeopleSoft Connect Conference Event Guidebook: Page Spread Design 03 PeopleSoft Connect Conference Event Guidebook: Page Spread Design 04 PeopleSoft Connect Conference Event Guidebook: Page Spread Design 05 PeopleSoft Connect Conference Event Guidebook: Page Spread Design 06 PeopleSoft Connect Conference Event Guidebook: Page Spread Design 07 PeopleSoft Connect Conference Event Guidebook: Page Spread Design 08 PeopleSoft Connect Conference Event Guidebook: Page Spread Design 10 Back Cover and Front Cover PeopleSoft Connect Conference Event Guidebook: Page Spread Design 09 Registration Form Design Spread

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Created in-house at PeopleSoft based on their “Real” concept (previous attendee feedback was they wanted ‘real’ content). Other event materials were leveraged for developing guidelines on use of colors, icons, fonts, graphics and wording/adjectives, such as previously created “Save the Date” postcards and wayfinding signage, My concept was to have a continuous line run page to page to tie everything together visually and to hang content from. I then used the orange from their corporate color palette to lead the viewers eye through content areas from page to page. Multiple mailer versions were sent out to generate demand and ultimately registrations for the event by targeting audiences such as past attendees, Asia Pacific, Latin America, North America, and for web download.

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