Dan Poynor

Designer / Developer / Director

Current Status: Available for hire! |

(512) 694-2668

Portfolio / Insightly Blog Facelift Wireframes

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Client

Market

Company Description

Insightly is a cloud based CRM and project management tool for small and medium businesses which integrates with G Suite, Microsoft Office and several other applications.

While working with the company my primary role was as front-end developer for www.insightly.com which involved maintaining the HTML, CSS, Javascript for their marketing site, creating a few html emails, a few banner ads and landing pages, plus occasional visual design projects when needed. Working with their in-house designers, developers, other contractors, and vendors I would create mockups, code prototypes, and integrate with marketing tools such as Marketo and Optimizely. Besides doing a lot of the A/B testing using Optimizely ourselves we eventually added services such as Experiment Engine, GetSmartContent, and Captora to help manage growing testing needs.

There were three major site redesigns while I was with the company as we created new sections, integrated internationalization (i18n) solutions localizing (l10n) site content for three additional languages. As part of the third redesign I built out the responsive web site design for the site by creating four additional layouts for each page and coding those break-points for mobile devices. The site was initially Microsoft .Net ASP based and I managed it using Visual Studio. Eventually we migrated to a WordPress CMS PHP configuration including custom themes and plugins I developed. We also migrated the corporate blog from Blogger to the WordPress platform and created a new design for it. In addition, the support site would occasionally need updating and design tweaks were needed along with their Facebook page, Youtube channel, and other online areas.

Industry

Media Type

Role

Year

2016

Project Description


Example of some quickie wireframes I would put together to gather initial feedback on. Insightly wanted to jazz up the initial blog page layout so it was more magazine like. The final layout was also based on how it easy was for them to manage image sizes so they appear uniformly when in rows and don't start to look stretched or compressed.