BluFire helped pioneer the consumer market for advanced health and safety devices. BluFire first offered breathalyzers online in 2001 and positioned them as an entertaining safety device that should be used by everyone consuming alcohol. Since then the company has expanded into body fat scales, digital thermometers, pedometers, and other consumer products.
Ecommerce website created after logo and packaging treatments where designed. I decided to use rounded shapes so the site feels more friendly than technical and I used flat shapes with no shading or shadows to create a clean, flat, uncomplicated look.