Portfolio / Adobe EchoSign Homepage “Traffic Surge” Lightweight Fallback Page Design

Version 1: Static version

screenshot of web design

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Adobe is best known for it’s image editing software Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Premier, Adobe Lightroom, and the Acrobat PDF format. Additionally they also produce software for web design, video special effects, audio editing, eLearning, digital marketing tools, and web server software.

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In case the website received too much traffic we had a couple failover plans in place, such as being able to switch to a revised homepage that was streamlined for lots of traffic. Version 1 removed the animated billboard image slider and didn't include any dynamic JSP so everything was static. In version 2 I also removed all links to internal pages including the billboard image CTA and no login plus the bottom section of the page content was removed. Version 1 HTTP resource requests went from 84 down to 41 and page weight went from ~972K to ~169K. Version 2 HTTP requests went down to 17 and page weight went to ~88K. Since most traffic doesn’t go through the homepage necessarily but to sub-pages directly, I could also redirect all sub-pages to the version 2 homepage if needed.

Samples In This Project