Portfolio / Media Types / Websites
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BACtrack Breathalyzers Website Redesign
About Us Page
Project Description:
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BusinesSuites Website Redesign
About Us Page
Project Description:
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Zuberance Website Updates
About Us Page
Project Description: Occasionally I would redesign sections of the website, create new graphics and pages, and update content.
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Quotes.pro Website Design
About Us Page Design
Project Description: Quotes.pro was all about generating sales leads for the auto, health, home, and life insurance industries. The site consisted of landing pages for the four insurance verticals plug geo-targeted landing pages based on the visitors U.S. state location. Articles and url structure included targeted keywords to help generate natural SEO traffic as well (such as if someone searched Google for "Texas auto insurance") and the geo-targeted landing pages provided relevant high-quality content (500 word crowd sourced articles) for AdWords campaigns with headlines such as "Shop Texas Auto Insurance".
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Kwanzoo Website Redesign
Ad Template Selection Page
Project Description:
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Insightly.com Pricing Page Test Variations
Added Pricing Toggle for Monthly and Annually Pricing
Project Description: Presented here are several iterations of the Pricing page I coded or co-designed/developed and maintained 3013 through 1016 while working with the Insightly marketing team, internal designers, and external vendors. Variations were tested using Optimizely and services such as Experiment Engine for A/B testing and conversion optimization along with KissMetrics and Google Analytics for click path tracking. Occasionally I contributed to the visual design while staying true to the look and feel of the Insightly brand. Additionally I occasionally contributed test suggestions based on best practices research, reviewing reported successes on other sites and competitive analysis. Several other versions were created as well, such as using different visual treatments for the title area and plan blurbs. etcetera.
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HPShopping.com PC Configurator
Adds-ons Page Design
Project Description:
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Adobe EchoSign Support Area Integration Development
Project Description: As part of the team working on integrating legacy EchoSign content into the Adobe content management system I also worked on developing the Support area based on the two brand styles.
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Adobe EchoSign Website Redesign Phase 2 Page Template Design and Development
Project Description: As part of the merger with Adobe I helped evolve the echosign.com brand look-and-feel with the Adobe brand standards. This effort included updating the global header and footer on the website a couple times. The site was eventually migrated to their Adobe CQ5 Web Content Management platform (formerly Day Software) to allow reuse of their standard templates and help preserve the Adobe brand presentation across the enterprise of various web sites.
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Adobe EchoSign Website Redesign Phase 1 Example Co-branded Homepage Redesign – Before and After Examples
After Version
Project Description: This was the first iteration of the site redesign right after the merger announcement between EchoSign and Adobe. I had seen other companies simply just adding the red Adobe tag to their header and updating their footers so this seemed to be the most appropriate solution, plus it was the easiest to do quickly. The bottom of the red Adobe tag is not suppose to be tangent with other page elements, is suppose to look like it's hang when placed at the top of a page. Although this was a violation of the brand standards we made an exception since it was temporary.
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AssembledFashion.com Website
Agenda Page
Project Description: Assembled Fashion was a brief sub-brand of General Assembly created for this fashion themed conference. Initially when my client had the fashion conference idea I had started designing an entirely different looking website. But as General Assembly became involved with putting on the conference I adopted they're look and feel. It's always an interesting experience adopting another designers look and feel and discovering a new style to work with.
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Direct Marketing Confidential Website Design
Alternate Homepage Visual Design 1
Project Description: The DMconfidential.com site evolved from a marketing blog that was purchased and by integrating existing enterprise efforts from other sites which included adding multiple content authors, expanded topic areas including featured content, and integrating with existing promotional efforts and jobs database. After creating a half dozen wireframe layouts, visual design began on the overall look and feel. After about half a dozen visual designs were considered a look was chosen and prototyped before creating a prototype and integrating with a WordPress CMS. After launch adjustments were made to finalize the design and code before handing off to an internal team to manage the site.
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Direct Marketing Confidential Website Design
Alternate Homepage Visual Design 2
Project Description: The DMconfidential.com site evolved from a marketing blog that was purchased and by integrating existing enterprise efforts from other sites which included adding multiple content authors, expanded topic areas including featured content, and integrating with existing promotional efforts and jobs database. After creating a half dozen wireframe layouts, visual design began on the overall look and feel. After about half a dozen visual designs were considered a look was chosen and prototyped before creating a prototype and integrating with a WordPress CMS. After launch adjustments were made to finalize the design and code before handing off to an internal team to manage the site.
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Direct Marketing Confidential Website Design
Alternate Homepage Visual Design 3
Project Description: The DMconfidential.com site evolved from a marketing blog that was purchased and by integrating existing enterprise efforts from other sites which included adding multiple content authors, expanded topic areas including featured content, and integrating with existing promotional efforts and jobs database. After creating a half dozen wireframe layouts, visual design began on the overall look and feel. After about half a dozen visual designs were considered a look was chosen and prototyped before creating a prototype and integrating with a WordPress CMS. After launch adjustments were made to finalize the design and code before handing off to an internal team to manage the site.
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Direct Marketing Confidential Website Design
Alternate Homepage Visual Design 4
Project Description: The DMconfidential.com site evolved from a marketing blog that was purchased and by integrating existing enterprise efforts from other sites which included adding multiple content authors, expanded topic areas including featured content, and integrating with existing promotional efforts and jobs database. After creating a half dozen wireframe layouts, visual design began on the overall look and feel. After about half a dozen visual designs were considered a look was chosen and prototyped before creating a prototype and integrating with a WordPress CMS. After launch adjustments were made to finalize the design and code before handing off to an internal team to manage the site.
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Association for the Calligraphic Arts Website Redesign
Project Description: Freebie redesign project I worked on early in my career in exchange for a letter of reference. The experience was an education.
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Quotes.pro Website Design
Auto Insurance Landing Page Design
Project Description: Quotes.pro was all about generating sales leads for the auto, health, home, and life insurance industries. The site consisted of landing pages for the four insurance verticals plug geo-targeted landing pages based on the visitors U.S. state location. Articles and url structure included targeted keywords to help generate natural SEO traffic as well (such as if someone searched Google for "Texas auto insurance") and the geo-targeted landing pages provided relevant high-quality content (500 word crowd sourced articles) for AdWords campaigns with headlines such as "Shop Texas Auto Insurance".
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BACtrack Breathalyzers Website Redesign
B70 Operating Instructions Page
Project Description:
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BACtrack Breathalyzers Website Redesign
B70 Product Features Page
Project Description:
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BACtrack Breathalyzers Website Redesign
B70 Product Page
Project Description:
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BACtrack Breathalyzers Website Redesign
B70 Product Photos - Page 1
Project Description:
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BACtrack Breathalyzers Website Redesign
B70 Specifications Page
Project Description:
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BARRA Net Analytics Sub Page
Project Description:
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BARRA Net Homepage
Project Description:
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