Portfolio / Media Types / A/B Testing Display Ads
-
AdBrite Banner Ads
Project Description: Some quickie banner ads thrown together for AdBrite. By providing gray background and green background versions they could either choose which they liked better or test which others like better. By providing choices clients and customers are happier with the decisions they make.
Click for project detail view
-
IMVU “Dress Up for Grown Ups” Campaign
Additional Alternates Tested
Project Description: Here we initially tested a few different taglines, models, clothing, and backgrounds using the 300x250 format. After determining which combination produced the best results additional ad sizes were created. Eventually localized versions for ten different geo-tarted audiences as well. Versions were also created to blend in with specific web site placements so they didn't stand out as being ads too much.
Click for project detail view
-
IMVU “Harlequin Pose” Banner Ads
Additional Banner Ad Sizes Created After Testing
Project Description: Two concepts initially created for testing before additional sizes created of the winning design direction.
Click for project detail view
-
IMVU “Dress Up for Grown Ups” Campaign
Additional Banner Ad Sizes Created After Testing – 12 sizes
Project Description: Here we initially tested a few different taglines, models, clothing, and backgrounds using the 300x250 format. After determining which combination produced the best results additional ad sizes were created. Eventually localized versions for ten different geo-tarted audiences as well. Versions were also created to blend in with specific web site placements so they didn't stand out as being ads too much.
Click for project detail view
-
Yahoo! WebLoanDeals.com Demographic Based Banner Ads
Banner Ad Examples
Project Description: After working with marketing, product managers, and the bevioural targeting Phds to understand needs/abilities, I created banner ad variations for customer segments based on ethnicity (caucasian, non-caucasian), sex (male, female), age (young adults, middle-age, older adults), with both singles and couples pictured. The bullet point support text I came up with are specifically written towards each target audience also based on a little research I did to get in the heads of each audience – such as mentioning “Pay off credits cards” for younger audiences and “Get money for travel” for the older audiences.
Click for project detail view
-
Yahoo! WebLoanDeals.com Showy “Attention Grabber” Animated Banner Ads
Banner Ad Examples
Project Description: Goal of these banner ads is to grab attention then make a compelling offer, such as “Homeowners Save 50%”. These directions use more aggressive animations – such as people moving, dancing, warn and fuzzy characters, and alerts – to grab attention. Sometimes cheesy stuff works better than you would expect.
Click for project detail view
-
Yahoo! Lender Search “Ease of Use” Campaign
Banner Ads
Project Description:
Click for project detail view
-
Yahoo! Lender Search “Pseudo Testimonials” Campaign
Banner Ads
Project Description: Ogilvy style advertising headlines I came up with for mortgage loan ad variations featuring a happy woman, man, and couple.
Click for project detail view
-
Yahoo! Lender Search “Peace of Mind” Campaign
Banner Ads
Project Description: Designed for potential customers who might be psychologically drawn towards exploring an easy and secure home loan solution.
Click for project detail view
-
Yahoo! Lender Search “Lenders Direct” Campaign
Banner Ads with Scrolling Lender Logos
Project Description: For this campaign I integrated lender logos into Flash animated ads to provide insight who the lenders are and begin to build confidence in potential customers minds before they apply for home financing. As part of this test, the logos either scrolled left to right, bottom to top, or zoomed from small to large along with style and messaging variations. The landing page look and feel borrowed from the style of the Yahoo! Travel channel and other online properties at the time to keep consistent with the Yahoo brand in general.
Click for project detail view
-
Yahoo! Lender Search “Pseudo Testimonials” Campaign
Example of Additional Creative Set Banner Ad Sizes
Project Description: Ogilvy style advertising headlines I came up with for mortgage loan ad variations featuring a happy woman, man, and couple.
Click for project detail view
-
Yahoo! Lender Search “Peace of Mind” Campaign
Example of Additional Creative Set Banner Ad Sizes
Project Description: Designed for potential customers who might be psychologically drawn towards exploring an easy and secure home loan solution.
Click for project detail view
-
Expedia Popup Ads – 4 Examples
Project Description:
Click for project detail view
-
Expedia Popup Ads – 4 Examples
Find The Flight Form Ad
Project Description:
Click for project detail view
-
Expedia Popup Ads – 4 Examples
Find The Flight, Get The Price
Project Description:
Click for project detail view
-
FreeCreditReport.com Credit Report Quiz Banner Ad Variations
Project Description: The Kwanzoo quiz widget ad serves 5 questions on a topic within the ad then presents personalized results with a button linking to the advertisers website. For this banner ad test I wanted grab potential customers attention using the closeup photos of peoples faces looking directly at you. Once the banners captured users attention a compelling offer was needed to spark interest in taking the quiz, so we created at least three headline text variations to testing which was the most clicked on. After potential customers take the short quiz they are then presented one of three personalized results and the free credit report offer.
Click for project detail view
-
IMVU “Avatar” Movie Theme Campaign
Initial Banner Ad Test Variations
Project Description: After going through several alternate looks for the avatar – including different poses, clothing, and background environments – we settled on going with this direction and tested a few different headline and button text combinations. Based on the direction landing page tests were also done and eventually the IMVU homepage included the design in the main image rotation.
Click for project detail view
-
IMVU “Harlequin Pose” Banner Ads
Initial Test Banner Ads
Project Description: Two concepts initially created for testing before additional sizes created of the winning design direction.
Click for project detail view
-
Expedia Popup Ads – 4 Examples
Save Big on Vacation Packages
Project Description:
Click for project detail view
-
Yahoo! WebLoanDeals.com Demographic Based Banner Ads
Testing Matrix
Project Description: After working with marketing, product managers, and the bevioural targeting Phds to understand needs/abilities, I created banner ad variations for customer segments based on ethnicity (caucasian, non-caucasian), sex (male, female), age (young adults, middle-age, older adults), with both singles and couples pictured. The bullet point support text I came up with are specifically written towards each target audience also based on a little research I did to get in the heads of each audience – such as mentioning “Pay off credits cards” for younger audiences and “Get money for travel” for the older audiences.
Click for project detail view
-
Yahoo! Personals AdInterax Banner Ads
Testing Matrix
Project Description: AdInterax built tools to create rich media advertising solutions within the browser that where interactive and could include animations, streaming video, and forms and could slide across the screen over webpage content. As a test using forms within ads I created these personals ads based on already existing photo assets. Variations included showing the form automatically, having the form slide into view, requiring a click to expand the ad to view form.
Click for project detail view
-
Expedia Popup Ads – 4 Examples
Up To 50 Percent Off Hotel Rooms
Project Description:
Click for project detail view
