Portfolio / Project List
Project Description:Logo created for a new high-powered portable work light startup that a previous client of mine was working on. Concept I came up with was to present the logo within a light or dark space, depending on need. Also the trademark ™ symbol under the T on the right starts to suggest a lamp pull switch or pull chain.
Yahoo! GM National, Regional, Dealer Promotion Opportunities and Lead Capture UX Design Strategy
Project Description:This presentation shows national, regional, and dealer promotion placement opportunities plus the lead capture experience (or customer user flow) steps.
Yahoo! Lender Direct “Apply With Confidence” Banner Ads
Project Description:“Lender Direct” was one of the early names we tried as part of the partnership between Yahoo! and the lender matching service Root Markets. I intentionally designed these to look more understated, established, formal/stoic (less emotional or flashy than most banner ads) to help signal the ads were for a stable institution and not a fly-by-night mortgage loan brokerage service.
Yahoo! Lender Search “Lenders Direct” Campaign
Project Description:For this campaign I integrated lender logos into Flash animated ads to provide insight who the lenders are and begin to build confidence in potential customers minds before they apply for home financing. As part of this test, the logos either scrolled left to right, bottom to top, or zoomed from small to large along with style and messaging variations. The landing page look and feel borrowed from the style of the Yahoo! Travel channel and other online properties at the time to keep consistent with the Yahoo brand in general.
Yahoo! Lender Search “Money Talk” Campaign
Project Description:Concept here was to grab potential customers attention using engaging portraits from U.S. currency which would be familiar to customers and relevant to the subject of getting a loan. Each banner ad showed a different portrait which was then echoed on the landing page along with the messaging when uses they clicked-through.
Yahoo! Lender Search “Peace of Mind” Campaign
Project Description:Designed for potential customers who might be psychologically drawn towards exploring an easy and secure home loan solution.
Yahoo! Lender Search “Pseudo Testimonials” Campaign
Project Description:Ogilvy style advertising headlines I came up with for mortgage loan ad variations featuring a happy woman, man, and couple.
Yahoo! Messenger Form Ad Mockup for Citibank Student Loan Consolidation
Yahoo! Mockup Presentation for EDU Vertical Campaigns UX with Form Ads
Project Description:Example presentation I put together showing user flow and content organization for three education lead capture campaigns. Presentations like this help me gather ideas and feedback from other stakeholders on project along with making sure we'll meet target objectives.
Yahoo! Personals AdInterax Banner Ads
Project Description:AdInterax built tools to create rich media advertising solutions within the browser that where interactive and could include animations, streaming video, and forms and could slide across the screen over webpage content. As a test using forms within ads I created these personals ads based on already existing photo assets. Variations included showing the form automatically, having the form slide into view, requiring a click to expand the ad to view form.
Yahoo! Rich Media Ad Specifications for Instant Messenger “Thank You” Page
Yahoo! WebLoanDeals.com Demographic Based Banner Ads
Project Description:After working with marketing, product managers, and the bevioural targeting Phds to understand needs/abilities, I created banner ad variations for customer segments based on ethnicity (caucasian, non-caucasian), sex (male, female), age (young adults, middle-age, older adults), with both singles and couples pictured. The bullet point support text I came up with are specifically written towards each target audience also based on a little research I did to get in the heads of each audience – such as mentioning “Pay off credits cards” for younger audiences and “Get money for travel” for the older audiences.
Yahoo! WebLoanDeals.com Landing Page
Project Description:A few of the initial layouts created for testing.