A 10,000 foot overview.
About the work: This design archive represents a wide range of visual concepts and business communication solutions that either I, my client, or another collaborator came up with. Some of the work is great because it’s visually rich and exciting to look at. Other work is also great even if it’s simple and toned way down. Both have value, but for different strategic reasons. For example – sometimes it’s better if an ad doesn’t look like an ad so it’ll get more attention or clicks.
Several projects also include design variations that either the client didn’t approve or that we tested before a final “hero” solution was choosen for wider distribution. Beyond exposing the design process, I think several of the variations that didn’t win in the end are still interesting and might provide inspiration in future projects. So also included are various design artifacts to show what led to the final solution in several projects.
Organization: It’s not unusual that I get asked questions like “What did you do at Adteractive, AOL, Cisco and Yahoo!?”, “Do you create wireframes for UX design?”, “Ever work on B2B marketing campaigns?”, “Do you do logo design or branding work?”, “Can you do product photography?”, or “What does a UX Designer actually do?”. The way this portfolio is categorized aims to help answer those kinds of questions easily whenever they might come up. Information architecture is the art and science of organizing and labeling content to support usability and findability. By ensuring users can easily navigate this site using logical content-based groupings, I’m aiming to create a higher quality user experience and show deeper knowledge compared to other online portfolios which provide a more flat experience and shallower content.
Addtionally, being able to show and not just tell is a powerful thing these days. Especially since it’s easy for anyone to declare merit by stating their years of experience or how great they are at something without presenting an actual foundation of proven work. For that reason, this is not a one page Bootstrap website only showing a dozen or so examples of cherry-picked screenshots of unsubstantiated strategic design work. This site exposes some of the process along with a few unsuccessful projects in order to reveal a broader overview of experience.
Altogether though, I don’t have examples of several hundred projects I’ve worked on (especially final print production examples!) plus I’ve deliberately edited out several hundred because they seemed less noteworthy. Also there are a few dozen projects I’ve flagged to potentially add but haven’t yet. Each project presented here was a learning experience nonetheless and I hope you’re able to discover something of relevance that can be applied towards your next project. Editing is an ongoing process so feel free to send feedback or requests letting me know specifics about what you’re looking for.
Thanks for looking! 🙂